It’s no secret that today’s customers are more demanding and holds higher expectations for service providers. Often times a company’s unique selling point isn’t the product (because it’s most likely a commodity), but the quality of service they provide. The success of a business really comes down to satisfying the customer and making him or her happy.
Because of our on-the-go mindset, drive for instant gratification and knowledge of technology, most consumers who do hold a higher set of expectations want the best service possible. As companies strive to carefully walk the line between customer satisfaction and not breaking the budget, mobile apps and services have become a helpful resource in finding balance.
This infographic was published by SAP. It originally appeared on Business Innovation and has been republished with permission.