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Mobile devices and marriage were made for each other

By Mark Killian / May 12, 2014


Mobile devices and marriage were made for each other

Spring. It’s the season of blooming flowers, allergy medications and, as my Facebook newsfeed would suggest, marriages. From quirky ceremonies in someone’s backyard to vow exchanges in gaudy churches, fiancées are flocking to Pinterest for inspiration. But one thing they probably won’t find amongst the ornate flower arrangements and screen-printed invitations, are the apps and devices that keep Bridezillas at bay. That’s where we come in.

Say “yes” to the tech

No wedding can begin without the engagement, and a growing number of lovers are leaning on technology to help them pop the big question. Take San Francisco cyclist Murphy Mack, for example. With a little help from the Strava GPS Cycling and Running App, Murphy proposed to his wife by biking 18 miles around the Bay Area.

He simply booted up the app, clipped into his bike, and began pedaling until his (and his fiancée’s) screen displayed a giant heart with the words “Marry me Emily?” Etch-A-Sketched inside of it. Fortunately for Murphy, Emily said yes. To which he replied, “Yay!!XOXO!”

Map

Is Murphy Mack a modern-day Mr. Darcy? Not really, but it’s nice to see chivalry isn’t dead in the 21st Century. It’s just a little more … impersonal.

Appily ever after

Have you ever wondered, How can I get my friends and family to RSVP to my wedding from the comfort of their commode? Well, there’s an app for that—your app, to be exact. Meet, AppyCouple the all-in-one app template for people getting hitched.

For a reasonable $35, AppyCouple helps happy couples build a fully-functional and semi-personalized app that’s capable of putting most wedding planners out of business. The software includes:

  • Unlimited guests, RSVPs, events
  • Photo sharing on app & website
  • All features, any design, limitless changes
  • Guest List and RSVP Manager
  • Push notifications and coordinating emails
  • Cross-platform chat
  • In-app virtual toasts, countdown and games
  • Free hosting and image downloads
  • Customizable privacy options
  • Great customer support
  • Continuous free feature upgrades
  • Your custom app for iPhone, iPad or Android* (still in beta)
  • Coordinating wedding website

The process is as easy as starting a blog. You simply pick a template, choose your features and share the app with your guests. Once a recipient downloads your marital software, they’ll have the ability to RSVP by tapping their screen, speed read your “How We Met” story, thumb through your photo gallery, scan your wedding registry, set up calendar notifications and even play a timed puzzle game—because nothing says “till death do us part” like dividing a couple into nine separate pieces.

Appy

Unfortunately, you’ll probably still need a low-tech solution for the Baby Boomers on your side of the chapel (or barn, or airstream, or wherever you take the plunge). But for the smartphone and tablet owners in your bunch, AppyCouple is a fast, efficient and environmentally friendly way to make your friend burn through his PTO days and fly halfway across the country to watch you wave goodbye to bachelorhood once and for all. (You know who you are.)

Here comes the beacon

So you’ve sent out your invitations, arranged the seating chart and celebrated your last hurrah as a single individual. All that’s left is to decide who’s going to usher in your guests while you and your future spouse lock yourself in separate rooms, get dressed and drown any lingering doubts in chocolate and mimosas.

Do you choose the anal-retentive wedding planner who strikes fear in the heart of your flower girl and ring bearer? Do you trust anyone in your family to keep the seating distribution unbiased? Or, do you go with a third option that’s free of human error? Allow me to recommend the beacon.

Sound familiar? That’s probably because it’s been the talk of Tech Town ever since Apple and Macy’s started experimenting with beacons in their brick-and-mortar stores. Although their viability as a retail tool has been well documented, developers and entrepreneurs have been slow to implement beacons outside of a sales and marketing setting. It’s high time these innovators start looking for new opportunities, like weddings.

Beacon

Imagine, you’re a guest walking towards the venue, when suddenly, a notification pops up on your phone screen. It’s a wedding app—AppyCouple, perhaps—asking you if you’d like to check into the event. You oblige, and the notification leads you to a menu allowing you to find your seat, take and share pictures, sign the guest book or record a brief video wishing the couple eternal happiness.

Meanwhile, the bride, groom and/or wedding planner have a running tally of who’s arrived, who’s still missing and who couldn’t be bothered to sign the guest book. They could even set up an “Ex Alert,” letting them know if any of their significant other’s former lovers have entered the building. Okay, that last feature may be a little over the top, but this is a wedding we’re talking about. Extravagance and unstable emotions are to be expected.

Prolonging the honeymoon phase

If Hollywood’s taught us anything, it’s that all marriages will eventually simmer down to a platonic cohabitation similar to a college roommate situation. You’ll argue about unloading the dishwasher, play tug-of-war with the remote, wear your PJs all weekend and rochambeau to decide who will pick up after the pet (or child). And if that’s not straining enough, you’ll occasionally find yourselves physically separated by business trips and other activities. How can a married couple keep their spark flickering in the midst of these libido killers? Wearables.

With a little prompting from Durex, a tech/fashion startup called Wearable Experiments (or, We:eX) found a way to keep couples in close contact no matter how much distance stands between them. They call their invention Fundawear, and it helps long-distance lovers get physical through an app that controls vibrating sensors embedded in each other’s undergarments. That pretty much sums it up, but if you’d like a demonstration, watch the mostly-safe-for-work video below.

Unfortunately, for those who can’t wait to get their fingers on some Fundawear, you’re going to have to. This erotic garment was created as part of an award-winning ad campaign, and is not currently for sale. However, after generating over “7,000,000 Youtube views, 244 mainstream news pieces, 107 video embedded in tech, news, and lifestyle media, a further 1,333 blogs [mentions],” Durex and We:eX would be crazy not to bring this product to market.

Whether you’re already married, getting hitched or just fantasizing on Pinterest, you can bet a Tiffany’s engagement ring that technology will continue to play a larger role in weddings as time marches on. Should anyone here present know of any reason that mobile devices and marriage should not be joined in holy matrimony, Tweet now or forever hold your peace.

Did you enjoy our beacon suggestion? Read more use cases in our latest Trend Report.