Consider us your emerging tech update. We blog daily about breaking news, innovation, success stories and more.
The Push, Sponsored by Mutual Mobile
The Push, Sponsored by Mutual Mobile

We'll send the top stories to your inbox.

[Mobile Minute] Brands using Vine and Instagram video

By Mobile Minute / June 28, 2013



If you haven’t noticed, brands are flocking to Vine and Instagram video. A reasonable question to ask is “why is everyone so suddenly crazy for mobile video?”

Mobile video creation and consumption have exploded, thanks mainly to faster wireless networks, on-the-go viewing, and powerful built-in cameras on devices.

It’s not just users who are smitten with video: 75% of marketers plan to increase their branded video content budgets this year. Within minutes of Instagram’s video launch, Lululemon posted yoga videos and Gap shared a word game.

Using Vine, Regal Entertainment is teasing summer movies and Lowe’s is filming helpful how-tos; GE is also attaching quirky Vines to promoted tweets. Mobile Marketer says Vine tweets have doubled in the past two months, signaling brand opportunities.

Now, Instagram’s 15-second format pushes mobile video into the more traditional ad format, but marketers should know to use it as a creative complement, and not as a place for repurposed TV ads.

For more insights by Mashable and Mutual Mobile, check out our channel.