Consider us your emerging tech update. We blog daily about breaking news, innovation, success stories and more.
The Push, Sponsored by Mutual Mobile
The Push, Sponsored by Mutual Mobile

We'll send the top stories to your inbox.

[Video] Mobile Minute: mobile payments

By Mobile Minute / June 14, 2013


For consumers, mobile payments offer low-friction checkout. For retailers, it’s an easy point of sale system. So why haven’t mobile payments taken off?

Starbucks is the surprising current leader, generating more than 3 million in-app transactions per week.

That’s a huge number. Especially when it comes from a coffee company, rather than a payment platform.

What else marketers need to know…

Starbucks has put mobile first, building loyalty with customers through an efficient, elegant way for them to pay — essentially with a digital gift card that users love.

Brands can learn from Starbucks, blending easy payments with loyalty perks.

If used smartly, this creates a big opportunity to enhance the brick and mortar experience with mobile.